The Chocolate

To produce really good chocolate, we first needed to understand how chocolate is actually made: Blending, grinding and conching are no longer foreign concepts to us, they are our bread and butter. In our kitchen we mixed ingredients with family and friends, we tried a lot of recipes and in the end we found the perfect partner for our creations in Belgium.

And as it happens, we found out about the initiative Cocoa for Schools through our production partner. Tanzania, an important cocoa growing region, a fascinating country with much diversity and extraordinary people, came to the fore. We travelled and got to know and love the country and its people. From the start it was clear that we wanted to help right here – but how?

The Future

The first MYC aid project will not be the last. We’re working hard to establish myChoco as a brand on the chocolate shelves and look forward to your support: With the purchase of each myChoco bar, you’re actively contributing towards bringing more and more MYC aid projects to life. Share our vision, eating chocolate, changing the world!

The Vision

We founded myChoco in 2016 with the aim of combining really good chocolate with direct development aid. Indulgence can be shared and doubled at the same time, when you do something good with every piece of chocolate. Because in the actual reality of the chocolate world, the outlook is still bleak for the future prospects of children and teenagers in cocoa growing regions. So it is our goal, that with our chocolate we contribute to the fact that children receive access to education and take the fate of their country into their own hands.

No sooner said than done – the year 2016 was full of challenges, surprises and experiences. Developing the right chocolate, travelling to Tanzania, establishing a brand. Here we tell you, how we did it.

Helping - but how?

Anonymous donations or printed seals on our packaging just weren’t enough. We wanted to ensure, that our money really makes a difference on the other side of the world. So we went straight to the airport and explored Tanzania for ourselves. We came to understand and love this beautiful country.

After numerous conversations with the local villagers, we decided that we didn’t want to carry out just ONE project, as we noticed various different problems affecting the people of Tanzania. We collected and documented big and small problems in an Excel list and named them “MYC Aid Projects”. On the flight back we prioritised our list and guaranteed our support to the village of Isanga, in order to rebuild four destroyed classrooms – our vision was starting to take shape.

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